We turn insights about your target audiences into communications with impact.
Strategy at the heart of everything we do. We establish a clear strategy at the beginning of every project and refer back to it throughout. Our process structure adapted to a changing world of marketing & communications. We meet the demands for the most flexible solutions by involving only experts relevant to the need, using tailor-made programs, and simply doing fast, good work.
Our general approach: Keep it Simple. It’s harder than it sounds!
Journalists are ever more crunched for time and resources. Where once they had weekly pieces on deadline, now they must tweet multiple times a day, too. We deliver effective earned media efforts that can help you become a resource for journalists. We seek to hit the sweet spot: information to journalists must be new, simple, and non-promotional.
Without ridiculous ad budgets, you can still add a dose of familiarity (and favorability) to your message at key moments within broader comms efforts. We can create and adapt advertising online, in print, and TV.
We have partners in Washington, Brussels, and Paris with deep experience in navigating complex legislative networks and regulatory issues of health care, energy, and technology. We coordinate efforts across brand/product comms and advocacy efforts.
In everything we do, we seek ways to measure impact. We do it with the help of survey data (informal or formal), online analytics, press coverage (amounts, pos/neg), conference contacts/leads, stakeholder/customer, sales & marketing team feedback, general employee perceptions. In all cases, we use results not only to measure success at the end, but to track and adjust, if necessary, real-time, our work.